Have you ever heard of Buckley's? It's this Canadian cough syrup that's noted for how well it works...and just how bad it tastes. In fact, it tastes so bad, the company does a "Bad Taste Tour" every year, taping people trying the medicine and having a contest for the best grossed-out face. Well, I've been sick for over a week, and Robitussin just wasn't cutting it. So in my desperation to feel better, I bought Buckley's.
Well, I can't accuse the company of false advertising. While the medicine tastes like a combination of paint thinner and pine sap, it actually works surprisingly well. It just reminds me that I have a gag reflux.
Apparently, since the medicine has a reputation for being so bad, Buckley's has built an ad campaign around it. And it has helped them maintain success with phrases like:
"Since 1919, we've been leaving Canadians with a bad taste in their mouths."
"Our largest bottle is 200 ml. Anything more would be cruel."
"People swear by it. And at it."
But it really works. I owe my lack of a hacking cough to Buckley's. Who knew the Canadians could invent something that tastes so awful, but actually works. I still have a lot left in my bottle so I'm going to bring it back with me. Anyone with a cough next year should come to me. I have the miracle serum. It will just make you wish you didn't have taste buds.
1 comment:
: ) oh my god i have had that stuff. Jim takes it and one day he left it open on the table and the dog stuck her nose in it and went and hid under the bed.
Post a Comment